Cole Thorpe is a designer in Oakland, California who helps new products and brands find themselves. He's gotten into Y-Combinator, designed products that make millions, and loves when everyone is having fun.
Tablelist commissioned a light re-design across for their nightlife startup app.
Tablelist operates in nightlife infrastructure: Tablelist serves as the consumer-side app for bottle service, VIP tables, and tickets. Tablelist Pro is the business-side dashboard that helps you manage your nightclub. Together we created a new logo, landing page, and and animations that align more with their best customers.
Mogul brought Cole on as a design consultant to help grow their royalty auditing app for musicians.
Mogul has surfaced over $900M in unclaimed royalties and been covered by TechCrunch and Music Business Worldwide. The work has focused on product iterations that keep pace with a growing user base without losing the simplicity that makes the tool approachable.
Ubitel commissioned a full brand and product overhaul for their e-sim travel company.
Ubitel sells SIM cards that work across 190+ countries, built for people who travel constantly and can't afford to think about connectivity. Together we rebuilt the brand from scratch and redesigned the key marketing and product touchpoints to match the efficiency their customers expect.
AIQ commissioned two years of product and marketing design for their retail loyalty platform.
AIQ helps stores reach customers through marketing, loyalty, and e-commerce, with roots in cannabis but expanding into coffee, alcohol, and nightlife. The work covered a checkout built for regulation-heavy industries, product animations that reduced each tool to its core promise, and ongoing marketing design across the suite.
Building ecommerce to fit niche industries
An important piece of AIQ's offering is a seamless e-commerce experience built for cannabis dispensaries, but serves customers in coffee shops, alcohol, nightlife, and more.
The work focused on building flexible, composable steps that could support regulation-heavy use cases like cannabis alongside faster, lightweight retail checkouts, without the experience ever feeling patched together or unfamiliar to the customer.
Turning product offerings into marketing materials
Rather than showing full dashboards or feature walkthroughs, each animation focuses on the core promise of its product. "Loops" is reduced to budget=exposure, loyalty becomes the moment an order turns into an opt-in, and messaging is framed around channel selection rather than delivery mechanics.
This abstraction keeps the animations durable while still accurately representing how each tool functions.
OTS commissioned a brand identity for their boutique car brokerage.
OTS sources and brokers high-end vehicles for a clientele that doesn't walk into dealerships. Together we built a brand system that matches the discretion and taste of their buyers.
Movemint commissioned brand assets and web pages during a period of design transition.
Their platform helps brands like Patagonia and Tracksmith build community through organized sporting events. The centerpiece was a reimagined "Why Movemint?" page designed to work as both a lead-gen tool and a live sales deck for brand pitches.
Cole joined DIMO as a Senior Designer, launching an in-app marketplace for their 100k-user vehicle data network.
DIMO lets drivers earn from their vehicle data using crypto mechanics. The work focused on a marketplace and onboarding flows that balanced the novelty of blockchain infrastructure with the familiarity of consumer apps, so drivers at any technical level could get set up and start earning.
