AIQ / Product Design, Creative Direction
Since 2024, I’ve been building AIQ’s marketing and e-commerce platform for regulated retail.
As the first product team hire, I established the design system, restructured core UX patterns, and led a full product redesign.
The work evolved from foundational UX operations into rethinking how the platform communicates value across product and marketing. AIQ has grown to approximately $40M in ARR through continuous iteration and direct customer feedback.
Flexible E-Commerce Infrastructure
AIQ’s checkout system supports regulation-heavy cannabis transactions while remaining adaptable enough for coffee, alcohol, nightlife, and other retail categories.
The focus was composability. Modular steps adapt to complex compliance requirements without fragmenting the experience. The result is a system that feels consistent regardless of industry constraints.
Product marketing animations
Rather than showcasing full dashboards, product animations distill each feature to its core value.
Loops is expressed as budget equaling exposure. Loyalty is framed as the moment an order becomes an opt in. Messaging is positioned around channel selection rather than delivery mechanics.
The goal is durability… asets that communicate the promise clearly without becoming obsolete as the interface evolves.
Tablelist - Brand, Creative Direction
In Spring 2026, Tablelist commissioned an identity refresh across both sides of their platform, Tablelist and Tablelist Pro.
The company operates in nightlife infrastructure. On the business side, Tablelist Pro provides venue operators with tools to manage reservations, ticketing, staffing, and guest lists. On the consumer side, Tablelist enables users to book tables and VIP experiences at hotels, nightclubs, and hospitality venues.
The engagement included a redesigned visual identity system and a suite of seven product animations, each focused on a core feature. These animations distill complex operational tools into clear, confident visual narratives that communicate value without relying on interface walkthroughs.
OTS - Creative Direction
Since 2023, I have partnered with OTS, a California brokerage curating rare and vintage vehicles through a white glove service model.
Together we developed a brand identity centered on precision, intimacy, and mechanical heritage. The positioning moves beyond selling cars toward a culture driven presence. The work we've done together spans identity systems, art direction, digital experience, and marketing materials.
Movemint - Product Design, Web
Movemint is an athletic events platform founded by early Strava team members. The platform enables brands such as Patagonia and Tracksmith to host community driven races and endurance events. Our initial engagement transformed the Why Movemint page into a dual purpose asset. It functions as a high conversion landing page and a structured sales tool for live brand pitches.
The work sells positioning events as infrastructure for brand community.
Mogul - Product Design, Creative Direction
Mogul is a music finance platform helping artists audit and recover royalties.
I helped shape the product from its early stages and continue to support both product and marketing design. The platform has helped audit over $900M in royalties and has been featured in TechCrunch and Music Business Worldwide.
The focus has been clarity within complexity, translating fragmented music revenue systems into understandable workflows.
DIMO - Product Design
As Senior Designer at DIMO, I launched an in app marketplace serving over 100k users.
The "Market" tab is a place for users to redeem their points earned in-app on services for their connected vehicle: oil changes, new tires, EV charging, and more.
