Work
I've been helping start companies for 7 years, assisting founders and small teams find their aesthetic and grow closer towards their customers. Below is a mix of technical, brand, and marketing design, as I tend to shape ideas throughout their entire lifecycle.
I've been with AIQ since 2024, building a marketing and e-commerce suite that's helped retail stores reach massive audiences.
As the first product team hire at AIQ, I've been able to shape the company inside and out. My first projects were around design systems and more traditional UX operations work, then shifted to re-designing the entire product with a new approach.
Together we've grown the product to ~$40M/ARR by listening to our customers, constantly iterating, and being agile in a wide market.
Building e-commerce flows that can fit any industry
An important piece of AIQ's offering is a seamless e-commerce experience built for cannabis dispensaries, but serves customers in coffee shops, alcohol, nightlife, and more.
The work focused on building flexible, composable steps that could support regulation-heavy use cases like cannabis alongside faster, lightweight retail checkouts, without the experience ever feeling patched together or unfamiliar to the customer.
Turning product offerings into marketing materials
Rather than showing full dashboards or feature walkthroughs, each animation focuses on the core promise of its product. "Loops" is reduced to budget=exposure, loyalty becomes the moment an order turns into an opt-in, and messaging is framed around channel selection rather than delivery mechanics.
This abstraction keeps the animations durable while still accurately representing how each tool functions.
Since 2023, I’ve partnered with OTS - a brokerage in California curating rare and vintage vehicles as a white-glove service for their clientele.
We worked together to create a brand identity that's intense and close to the heart, taking it farther than just "selling cars".
I’ve worked closely with Movemint, an athletic events startup founded by an ex-Strava team.
Their platform helps brands like Patagonia and Tracksmith connect people through sporting events like 5ks, bike races, and marathons.
Our first project together was reimagining the “Why Movemint?” page, turning it into a hybrid asset: part high-impact lead-generation tool, part polished sales deck for live pitches to brands.
As a design consultant, I helped create Mogul - an app that helps musicians audit their music portfolio.
Mogul has helped musicians audit over $900m in royalties, featured in Techcrunch and Music Business Worldwide.
On an ongoing basis, I help Mogul with their product and marketing design, creating UX flows, advertisements, websites, and more. Together we created a platform for musicians to navigate the complicated finances of the music industry, uncovering money they didn't know existed.
As a Sr. Designer at DIMO, I launched an in-app marketplace for their 100k users.
Alongside this, I aided in design of DIMO’s onboarding flows, helping users seamlessly connect their vehicles and hardware devices so they could start earning right away. The goal was to balance the novelty of crypto mechanics with the familiarity of consumer apps, ensuring that drivers of all technical levels could get set up and benefit from the ecosystem.
